If anyone should have any questions or suggestions regarding these or any of our policies, contact Clarity XP Inc by emailing: info@clarityxp.com.

Clarity Media Digital Advertising Service Agreement: Terms and Conditions

These standard Terms and Conditions govern the contractual relationship for digital advertising services between Clarity XP Inc. (referred to herein as the "Company" or "Clarity" or "We") and the advertiser/client placing an advertising booking (the "Advertiser" or "You" or "Client").

This document may not fully cover all ad placements, including those involving customized content, special production, or arrangements involving content association or integration, which will be governed by additional written agreement where necessary.

Definitions

Agreement: The legal form of this document that assures the offer by Clarity of advertising services and acceptance by the Client/Advertiser of the same, based on the enclosed terms and conditions, confirmed by the Company's issuance of an official invoice.
Ad(s): Any advertisement(s), messages, or communications provided by or on behalf of an Advertiser.
Advertising Materials (or Creative): Any materials, artwork, copies, or video files for Ads.
Business Day: A standard work day (between 9am-5pm AST) and does not include public holidays, Saturdays, or Sundays in Barbados.
Site(s): Clarity Host locations, including Outdoor Roadside Screens, Indoor Mall Screens, and Wi-Fi locations.

1. Booking and Contract Formation

1.1. Offer and Acceptance: The Advertiser submits a booking request via the Company's online form (the "Booking Form"), which includes mandatory agreement to these T&Cs. The submission of the Booking Form constitutes an offer by the Advertiser. A contract is formed only upon Clarity's generation and issuance of an official invoice, which shall act as the Company's explicit written acceptance of the booking.
1.2. Availability: All bookings are subject to availability of the requested digital screen space and time slot(s).
1.3. Cancellation: The Advertiser may terminate the agreement by providing written notice. Cancellation fees will apply as follows:

Cancellation 16 or more days prior to the scheduled start date: 0% (Full refund or no charge).
Cancellation 5 to 15 days prior to the scheduled start date: 10% of the total contract value.
Cancellation less than 5 days prior to the scheduled start date: 50% of the total contract value.

2. Creative Content, Approvals, and Warranties

2.1. Submission and Deadline: The Advertiser is required to provide all Advertising Materials according to the Material Submission Guidelines at least three (3) business days in advance of the subscription period ("Material Deadline").
2.2. Approval and Control: Clarity shall approve in advance the Ad content and retains the unilateral right to refuse, reject, or postpone the display of any Creative that it deems, in its sole discretion, to be unsuitable, unlawful, misleading, or contrary to the Company's policy or industry standards (e.g., relating to taste, decency, or public interest). Clarity shall retain full control of the Digital Ad network at all times, and the Advertiser has no rights to demand or specify any aspect of operation.
2.3. Warranties: The Advertiser warrants and ensures that all Advertising:

a. Confirms in all material aspects with applicable laws and regulations in Barbados.
b. Does not infringe upon any trademarks, copyrights, or Intellectual Property Rights of third parties (local or international).
c. Does not contain any material that is defamatory, offensive, libelous, or which infringes the statutory or common law right of third parties.

2.4. Licensing and Consents: The Advertiser shall be solely responsible for obtaining and paying for all necessary licenses and consents for the display of Advertising, including any copyrighted material or featured persons.
2.5. Indemnity: The Advertiser agrees to hold, defend, and indemnify Clarity against all claims, liabilities, and costs arising from the display of the Creative.
2.6. Non-Discrimination: The Advertiser warrants that its advertising is not intended to discriminate against any protected group, aligning with Clarity’s non-discrimination policy.
2.7. Competitive Separation: Clarity will use commercially reasonable efforts to ensure that the Advertiser’s Ad is separated from any Ad belonging to a direct competitor (as explicitly categorized by the Advertiser in the Booking Form) by a minimum of three (3) other Ads in the rotation loop. The Advertiser must notify Clarity in writing of any specific competitive separation requirements at the time of booking.

3. Performance, Display, and Service Interruptions

3.1. Performance: Clarity will use commercially reasonable efforts to display all Advertising Materials according to the agreed-upon schedule.
3.2. Guarantees: Clarity DOES NOT guarantee the amount of impressions or the number of "ads" during any given agreement term, though it strives to meet the general goal of 106 minimum plays per day.
3.3. Technical Issues and Interruption: Digital screens may experience technical outages.

a. Grace Period: If an interruption is caused by Clarity (e.g., equipment failure), there will be a grace period of one (1) business day to restore service.
b. Remedies for Sustained Loss: If the interruption results in a loss of 10% or more of the agreed display frequency, the Advertiser’s sole remedy shall be, at Clarity’s discretion: a pro-rata Credit/Refund, Make-Good Time on the original screen, OR Substitute Placement on a comparable available screen.
c. Exclusions: The Company shall not be liable for any interruptions or failures on Wi-Fi locations caused by events beyond its reasonable control, including but not limited to: loss of internet service or external network failure; power failure impacting the ISP connection; cybersecurity attacks; or force majeure events.
d. Multi-Screen Locations and Partial Interruption: Where a single Site consists of multiple screens and one is removed for maintenance, Clarity will automatically increase the Advertiser’s play frequency on the remaining operational screens to compensate. The Advertiser is only entitled to a remedy if the calculated number of delivered plays falls by 10% or more after this automatic mitigation.

3.4. Right to Interrupt/Remove: The Company reserves the right to temporarily interrupt or remove the Advertiser’s Creative to display critical public service announcements or emergency messages without penalty.
3.5. Reporting and Measurement Standards:

Delivered Plays: A "Delivered Play" is defined as the successful loading and display of the Ad content for the full booked duration, as logged by Clarity’s system.
Reporting: Clarity will provide the Advertiser with a Report of Delivered Plays within ten (10) business days following the campaign end date.
Audit Rights: The Advertiser shall have the right to request reasonable evidence supporting the Delivered Play counts, at their own expense.

4. Financial Terms

4.1. Payment: Payment is due before the scheduled ad start date, or according to the payment terms specified on the official invoice.
4.2. Late Payment: The Company reserves the right to charge interest on all overdue amounts at a rate of 1.5% per month.
4.3. Taxes: All prices quoted are exclusive of any applicable taxes (e.g., VAT, sales tax), which shall be the sole responsibility of the Advertiser.
4.4. Billing Dispute: Advertiser/Client waives any billing dispute if Clarity is not notified in writing within five (5) business days from the date of the invoice.
4.5. Default: The non-payment by Advertiser/Client shall constitute a default under this agreement.

5. Limitation of Liability and Enforcement

5.1. Maximum Liability: The Company's total cumulative liability shall not exceed the total amount paid by the Advertiser for the specific advertisement that gave rise to the claim.
5.2. Exclusion of Damages: Clarity shall not be liable for any indirect, special, incidental, punitive, or consequential damages (including loss of profits or business opportunity).
5.3. Enforcement: Advertiser/Client shall pay Clarity costs and expenses, including attorney fees, incurred by Clarity in the enforcement of this Agreement.

6. General Provisions

6.1. Governing Law and Arbitration: This Agreement shall be construed under Barbados Law. By accepting the agreement, this becomes a binding agreement to be arbitrated, if need be, according to the laws of Barbados.
6.2. Representatives: Any person executing this Agreement on behalf of an Advertiser warrants they have authority to do so and accepts personal liability if they are not authorized.
6.3. Conflict of Interest with Screen Location/Host Tenants: Clarity will attempt to mitigate conflicts of interest by offering alternatives for ad placement. If mitigation fails, either party may terminate the agreement without penalty.
6.4. Entire Agreement and Modification: This agreement represents a complete integration of all prior negotiations.
6.5. Non-Assignment: Advertiser/Client shall not assign this agreement without the prior written consent of Clarity.
6.6. Confidentiality: The parties shall use all reasonable endeavors to ensure that the details of this Agreement and any proprietary information are not disclosed to any third party.
6.7. Data Privacy and Wi-Fi Network Data: Clarity's Wi-Fi network may collect and utilize non-personally identifiable, aggregated data for reporting and audience measurement in compliance with Barbados law. The Advertiser is responsible for ensuring its own data collection practices comply with all relevant privacy regulations.

Material Submission Guidelines

1. Material Deadline

All advertising creative ("Material") must be submitted no later than 12:00 PM three (3) business days prior to the scheduled campaign start date ("Material Deadline").

2. Technical Specifications

2.1. File Format and Properties

Specification	Requirement	Notes
Still/Static Images	PNG (.png) or JPEG (.jpg)	JPEG is preferred for photographic content. PNG is preferred for graphics requiring transparent backgrounds.
Video	MP4 (.mp4) or MOV (.mov)	Maximum duration is either 15 seconds or 30 seconds, depending on the purchased ad package.
Submission Method	Upload link (e.g., File Sharing, Google Drive, Dropbox, or dedicated portal)	Do not email large files. Provide a clean, permanent link for download.

2.2. Resolution and Aspect Ratio

Standard Vertical Screens (Outdoor Roadside & Indoor Mall): 1080 x1920 pixels (9:16 Aspect Ratio).
Wi-Fi Captive Portals: 1080 x 1080, 1080 x 1350, or 1920 x 1080 pixels.
Scaling: Do not submit scaled-up or low-resolution files. Submission of incorrect resolution may result in distortion or rejection.

2.3. Color and File Properties

Color Space: RGB (sRGB profile). CMYK colors are for print and will be rejected or rendered incorrectly. RGB (High resolution, 300 - 600dpi minimum)
File Size: Maximum file size per creative asset is 10 MB for static images and 30 MB for video files.
Frame Rate (Video): 25 fps or 30 fps maximum.
Audio: Outdoor Digital Screens do not support audio, only indoors. Video files submitted for outdoors with an audio track will have the audio removed or muted upon ingestion.

3. Design and Content Best Practices

3.1. Content Restrictions (Roadside Safety Compliance)

Roadside Billboards Only: Video and Full Animation are Strictly Prohibited. Content must be a limited or static image only (dwell Time: 10 seconds).
The display of any full animation, scrolling text, flashing, blinking, or pulsating effects is forbidden on roadside screens.

3.2. Color and Contrast (Avoiding All-White Backgrounds)

Avoid Full-White Backgrounds (RGB #FFFFFF): Use dark backgrounds with light text for optimal contrast and to minimize glare and power consumption, especially at night.
Contrast is Key: Ensure high color and tonal contrast between text and background.

3.3. Typography and Readability (Avoiding Fine Print)

No Fine Print: Fine or small print is strictly prohibited. Any text requiring prolonged reading is ineffective and will fail to be read from a distance.
Font Choice: Use large, bold, sans-serif fonts.

Privacy Policy

Effective on: February 14, 2020

Purpose:

This Privacy Policy (“Policy”) explains the personal information that Clarity XP Inc. (“Clarity”, “Our,” “We,” or “Us”) collects from you, or that you may provide to us, through our websites and other platforms.

This Policy applies to all websites operated by Clarity (other than social media platforms and website, which have their own privacy policy).

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use this website. By accessing or using this website, you agree to this privacy policy and to the international transfer of your data. This Policy may change from time to time. Your continued use of this website after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.

Children Under the Age of 13

Our websites are not for use by children under 13 years of age. If you are under 13, do not use or provide any information on this website or on or through any of its features. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please email us at info@clarityxp.com

Information You Provide to Us

You may choose to provide the following information to us through this website:

Your business contact information, including your name, address, telephone number, email address, url, company name and job title;

Your company’s classification under any established Acts or recognized conventions. For example, “covered entity” or “business associate”; and your company’s industry and type of business; or records and copies of your correspondence, if you contact us.

IMPORTANT NOTE: If you receive an email that looks like it is from us asking you for confidential personal information, do not respond. We will never request your user name, password, credit card information or other confidential personal information through email.

Cookies and Web Beacons

As you navigate through and interact with this website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

Details of your visits to this website, including traffic data (including date and time of visits), and other communication data and the resources that you access and use (including your page views and search queries) on the website; and

Information about your computer and internet connection, including your IP address, location data, operating system and browser type and version.

The technologies we use for this automatic data collection are:

cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to this website; web beacons. Pages of this website may contain small electronic files known as web beacons (also known as smart pixels) that permit us to count users who have visited those pages and for other related website statistics.

We use cookies and web beacons to help us to improve this website and to provide you with a more personalized experience. For example, we use cookies and web beacons to recognize your usage patterns and preferences whenever you return to this website. Some of these cookies may remember your information for purposes of auto-populating a form.

We may use these technologies to collect information about your online activities over time and across third-party websites or other online services to deliver advertising tailored to your interests (behavioral tracking). Please contact info@clarityxp.com for information on how you can opt out of behavioral tracking on this website.

The information we collect automatically is statistical data and may include personal information, or we may maintain it or associate it with personal information we collect in other ways, including information that you provide to us, or that we receive from third parties.

How We Use Your Information

We use information that you provide to us, or that we collect about you, in the following ways:

To provide you with information that you request from us, or to respond to your inquiries;

To communicate with you and your organization about solutions, services, and information that may be of interest;

To conduct market research, including research about potential new solutions and services;

To carry out our obligations and enforce our rights arising from any contracts entered into between you/your organization and us, including for billing and collection;

To notify you about changes to this website or any services or solutions we offer or provide through the website;

If you do not want us to use your information for direct marketing purposes or behavioral tracking, please contact info@clarityxp.com.

How We Disclose Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose the personal information that we collect or you provide as described in this Policy to the following third parties:

To third parties who support Clarity’s business, including those with which we partner to deliver services;

To an entity acquiring information about visitors to Clarity’s websites as part of a corporate transaction, including in connection with a merger, divestiture restructuring, reorganization, dissolution, or other sale or transfer of Clarity’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding; To our affiliated companies, partners, or affiliates;

We may also disclose your personal information to third parties to fulfill the following purposes: for order fulfillment or customer support; to comply with the law or legal requirements, such as subpoenas, court orders or regulatory requests; to enforce or apply our Terms of Service and other agreements, including for billing and collections purposes; or to enforce Clarity’s contractual rights or the Terms and Conditions of this website.

Use and Disclosure of Email Addresses

With respect to email addresses, Clarity may contact you directly (or disclose your email address to a third party that performs services for Clarity, as described above) for such purposes as: a) to determine your satisfaction with your interaction(s) with Clarity, its web sites and/or its solutions and services, b) to provide you with newsletters and/or information about other products and services from Clarity that may be of interest, and c) to conduct market research, including research about potential new solutions and services. Upon receipt of written notice from you that you are no longer interested in receiving such contact or information, Clarity will remove you from our mailing list within three (3) business days.

Links to External Websites

This website may contain links to external websites owned and maintained by third parties. When you click on one of these links, you are opening a session to another website. Clarity does not accept liability or responsibility for any website to which Clarity may link. Clarity therefore encourages you to read the privacy statements of such linked sites, as their privacy policies may differ.

Information Security

We have implemented measures designed to secure your personal information and other business information you may provide from accidental loss and from unauthorized access, use, alteration and disclosure. Information is protected in transit via HTTPS and SSL security. No payment information is collected on this website, but payment transactions are redirected to our vendors for processing. While Clarity will exert commercially reasonable efforts to protect the confidentiality, integrity and availability of your personal information, Clarity cannot guarantee that such efforts will prevent an unauthorized breach of the information.

The safety and security of your information also depends on you. If you have created a user name and a password for access to certain parts of this website (or if we have provided you with one), you are responsible for keeping your user name and password confidential. We ask in particular that you not to share your password with anyone. We urge you to be careful about giving out information in public areas of our websites. The information you share in public areas may be viewed by any user of our websites.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do take measures to protect your information, we cannot guarantee the security of your information transmitted to this website. Any transmission of information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the website.

Testimonials

Clarity may post any positive feedback that you choose to provide to us on this website or in material promoting or describing Clarity and its solutions and services. Before publishing any feedback that you may provide, we will first contact you to obtain your written consent.

Legal Disclaimer

This Policy is subject to existing laws and legal process, and nothing contained in this Policy will control over Clarity’s right to comply with governmental, court, and law enforcement requests or requirements relating to the information. In the event of a legal requirement or a regulatory or legal request or order for the information, to the extent permitted by law, Clarity will provide the individual or organization with prompt notice of such request so that the individual or organization may take such actions it may deem appropriate to protect the confidentiality of such information and/or oppose the request.

Changes to this Policy

It is Clarity’s policy to post any changes it makes to its Policy on this page. If Clarity makes material changes to how it treats its users' information, it will notify you through a notice on the website home page. The date the Policy was last revised is identified at the top of this page. You are responsible for ensuring Clarity has an up-to-date active and deliverable e-mail address for you, and for periodically visiting Clarity’s website and this Policy to check for any changes.

Our Stories

Promotions

2021 Independence Competition

WINNERS! Independence Competition